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Glossary

Two-Column AV Script — Definition

A two-column audiovisual script is the industry-standard format for corporate video production — audio/dialogue in the left column, visual/technical directions in the right.

What Is Two-Column AV Script?

A two-column audiovisual script is the professional format used in corporate and broadcast video production — with spoken dialogue, narration, or voiceover in the left column, and corresponding visual directions (camera movements, B-roll suggestions, graphics, timing) in the right column, aligned line-by-line.

Example

Left column: 'For 40 years, this institution has financed the region's infrastructure.' Right column: 'WIDE: drone ascending over port facility. CUT TO: archival footage of 1985 groundbreaking ceremony. GRAPHIC: 40-year timeline overlay.' This format allows directors, cinematographers, and editors to understand exactly what the viewer sees while each word is spoken.

Why It Matters

Most corporate scripts are written as prose — and the resulting video feels like a brochure read aloud. The two-column format forces the writer to think visually, ensures production efficiency (no guesswork on set), and produces a tighter, more engaging final product.

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