Soundbite — Definition
A soundbite is a short, memorable, quotable statement — typically 8–15 seconds — designed to survive the editing process and become the clip that broadcasts.
What Is Soundbite?
A soundbite is a short, memorable, quotable statement — typically 8–15 seconds when spoken — designed to survive the broadcast editing process and become the clip that airs on news or circulates on social media.
'We are not cutting costs — we are redesigning how value reaches the customer.' This is 10 seconds, crisp, quotable, and carries the executive's intended message without context.
The average broadcast news quote is 7–10 seconds. If an executive speaks in 45-second paragraphs, the journalist selects which 7 seconds to use — and it may not be the message the executive intended. Engineering soundbites is taking editorial control of your own media coverage.
Master the stage. Command the camera.Own the story.
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