Flagging — Definition
Flagging is a media-training technique where a spokesperson verbally signals the importance of what they are about to say, ensuring the journalist and audience pay close attention.
What Is Flagging?
Flagging is a media-training technique where a spokesperson verbally signals the importance or uniqueness of what they are about to say — using phrases that command attention and signal to journalists that the next sentence is quotable.
'If you take one thing away from this interview, it should be this: we have doubled our safety investment.' Or: 'This is the part that matters most.' These flags tell the journalist and the audience that what follows is the core message.
In broadcast media, journalists are editing for 30–90 second clips. Flagging dramatically increases the probability that your core message — rather than an offhand comment — becomes the soundbite. It is one of the highest-ROI techniques taught in executive media training.
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